ISTANBUL, TÜRKIYE – Marti Technologies (NYSE American: MRT), Türkiye’s leading mobility application, has officially announced a significant shift in its financial strategy, revealing it will begin holding bitcoin as a primary asset in its corporate treasury.
The move is part of a new treasury diversification policy designed to safeguard and grow the company’s capital. In its initial phase, Marti will allocate 20% of its cash reserves to bitcoin. The company has also established provisions to potentially increase this allocation to as much as 50% of its cash holdings over time.
In a statement, CEO Oguz Alper Oktem explained the rationale behind the decision, positioning it as a forward-looking measure. “This decision reflects our long-term belief in cryptocurrency as a viable store of value and a powerful hedge against inflation and hard currency risk,” Oktem said.
The new policy is not limited to bitcoin. The framework allows for future diversification into other major crypto assets, with the company specifically naming ethereum (ETH) and solana (SOL) as potential additions to its portfolio.
To ensure the security and regulatory compliance of its digital assets, Marti confirmed that all holdings will be managed by a regulated, institutional-grade custodian. This approach adheres to all relevant laws and aligns with the highest industry standards for digital asset security.
Company officials emphasized that this new treasury management initiative is designed to complement its existing financial practices and will not impact its core business. Marti’s operational focus and strategic goals within the mobility sector remain unchanged. The decision positions Marti among a growing number of publicly traded companies incorporating digital assets into their balance sheets, signaling increasing institutional confidence in the cryptocurrency market.
